Project: Socially Engage Fans of a Hit TV Series
Lena Dunham, the writer and star of HBO's hit series Girls was looking for way to promote her show. Lena is very active on Twitter and wanted a new way to engage her fans and show some behind the scenes material.
I created an interactive book that compiled her favorite tweets into a narrative story about the making of the show and insights into her private life. The book also incorporated a live Twitter feed and gave her fans a way to become part of the book by tweeting specific hashtags to Lena.