HBO: Girls

Project: Socially Engage Fans of a Hit TV Series

Project: Socially Engage Fans of a Hit TV Series

The Challenge

Lena Dunham, the writer and star of HBO's hit series Girls was looking for way to promote her show. Lena is very active on Twitter and wanted a new way to engage her fans and show some behind the scenes material.

The Results

I created an interactive book that compiled her favorite tweets into a narrative story about the making of the show and insights into her private life. The book also incorporated a live Twitter feed and gave her fans a way to become part of the book by tweeting specific hashtags to Lena.