Intuitive Surgical

Project: Train Users in Robotic Surgery

Project: Train Users in Robotic Surgery

The Challenge

I partnered with Landor, the company that invented branding, and a biotech on the cutting edge of surgical technology, Intuitive Surgical. As the inventor of the daVinci Surgical System, Intuitive Surgical needed an effective way to demonstrate the power of their robotic technology for surgeons.

The Results

I designed and developed a web-based interactive tool for surgeons to experience the revolutionary surgical system in detail through video, detailed schmetics, and in-depth demonstrations. Surgeons got the real feel of what it was like to use a robotic surgical system to perform an operation.