Project: Take the Jedi Brand to Digital
Role: Product Lead Product Design User Experience App Development
Lucasfilm was looking to push the boundaries of digital content with their newest project, The Jedi Path, a guide that has been passed down through many generations of Jedis. The product had never been in digital form and we wanted to use the expansive Star Wars digital library to make it shine.
Creatively extending concepts from the print edition, torn pages became corrupted digital noise, and foreign languages translated themselves to English on the screen right before your eyes. I added light-saber demos, painting beautiful creatures with just your finger using "The Force", and interactive maps of the galaxy.